Home » Brandjack: How your reputation is at risk from brand pirates and what to do about it by Quentin Langley
Brandjack: How your reputation is at risk from brand pirates and what to do about it Quentin Langley

Brandjack: How your reputation is at risk from brand pirates and what to do about it

Quentin Langley

Published June 26th 2014
ISBN : 9781137375353
Hardcover
316 pages
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 About the Book 

A strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable to misuse or attack. Brands can be wilfully or accidentally misrepresented, and they can be irrevocably associatedMoreA strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable to misuse or attack. Brands can be wilfully or accidentally misrepresented, and they can be irrevocably associated with negatives ideas: they can be brandjacked.Containing 140 engaging case studies, from BP to Beyoncé, this is the first book to analyze brandjacking. Combining crisis communication and social media management, Brandjack! charts the growth of the trend, offering advice to those who find themselves at the mercy of brand pirates.